Here’s How to Add a Donate Button on Facebook in 5 steps: Step 1: Click on Edit Page Info of your Facebook Page. Step 2: Add Nonprofit Organization in Categories Section. Step 3: Click on Add a Button. Step 4: Choose the Option “Donate”. Step 5: Add Your Donation Link For the Facebook Donate Button.
Facebook is a great way to promote your nonprofit and keep people informed. There’s even a way to add a Facebook donate button to your page. You’ll find it in the bottom right corner of your cover photo. This really helps to keep the idea of donating somewhere in your visitor’s minds as they browse your Facebook page. This call-to-action donate button for Facebook also works well on mobile.
Make sure you are an admin of the page you want to edit. Click the “…” button located under your page’s cover photo. Then, click “ Edit Page Info ”.
Now, nonprofits can only add a donate button to their Facebook page if they have signed up with Facebook Payments. If you use Facebook Payments to receive donations, you can still log these donations into your Donorbox dashboard. You can add them as manual donations. All your financial records will remain balanced.
This is quite an important step. You must have the “Nonprofit Organization” tag in this section, or else the Donate button option will not appear later. Facebook uses this info to narrow down the selection of buttons you will be presented with later.
All your financial records will remain balanced. Donorbox does not charge any fees for adding manual donations and your donations totals will remain accurate. You can still add links to your donation page in your Facebook posts.
The rest of this guide will focus on the Facebook on-platform payment option so keep reading to learn how to qualify for and start collecting Facebook donations on your nonprofit’s page.
Once you’ve created your Donations account, the final result will be a prominent donate button at the top of your Facebook page that allows users to stay on the platform and make a frictionless donation.
The page on which you want to collect donations must go through Facebook’s verification process. If you manage multiple pages, you must select the nonprofit page that you’d like to place a donation button on.
All shared and re-shared posts include the button, so when a nonprofit shares a post it will automatically include a call to donate. Plus, the button remains in that post if a follower re-shares it. This is important as most users engage with their newsfeed, rather than with Facebook Pages.
It’s also not a guarantee that your fundraising will increase. In order to really drive donations, you need to make sure you’re working in good content, visual storytelling, and strong calls-to-action.
Organizations can customize the set donation amounts depending on their target audience. Pros: It’s easy to set up and allows you to collect donor data once they land on your site.
The older version is still available to all nonprofits and directs donors to an external website of your choice to collect donations. The new Facebook donate button is an on-platform donation flow available to nonprofits that are accepted after they apply to use Facebook Fundraising Tools. 1.
For the remaining sections in this guide, we’ll cover the setup and execution of the on-platform Facebook donation button .
The Facebook donate button supercharges your social network page with a clear call-to-action (CTA) where users can make an instant donation directly to your nonprofit organization helping further your fundraising campaigns.
Previously, Facebook donation buttons came in two formats, allowing you to link to your website via a “donate” call-to-action.
Nonprofits using Facebook’s payment platform (known as Facebook Payments) keep 100% of the donation with zero payment processing fees. You can also receive donations via check through Network for Good.
The on-page donation button allows your donors to make their donation directly through Facebook Payments, reducing the extra step of visiting your website to make their donation. The donations go directly to your nonprofit’s bank account and you receive an export of donor data.
The donation button allows visitors and followers to make easy payments without navigating away from your page. It’s a convenient and effective tool to help you build your donations and get more out of your Facebook account.
This is important as directing potential donors to other websites can reduce the chance they will follow through on your request, diminishing your contributions. By offering the Facebook donate button on your page, your donors can take action right away without having to jump through multiple hoops to make their donation to your cause.